3 Tips To Increase Pay Per Click (PPC) Marketing Efforts

Pay Per Click marketing is another great way to advertise your business. Also know as PPC the sponsored ads are usually placed at the top of the search engines. The reason they are so popular is that the ad can be positioned at the top instantly. In our opinion PPC is very effective when it comes to highly competitive searches as an alternative or addition to SEO. PPC can be paused or scheduled based off our clients marketing goals which is also very convenient. Whether you hire a PPC marketing company or do it yourself there are quite a few steps to make it more effective. Here are 3 tips to increase Pay Per Click (PPC) marketing efforts.

1- Landing Page. Prior to setting up a PPC campaign our web design experts set up landing pages that are linked to each ad group. Each service that our clients are looking to promote will have an individual custom web page breaking down that service. We want to guarantee that when an online visitor clicks an ad they find exactly what they are looking for.

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3 Tips To Increase Pay Per Click (PPC) Marketing Efforts

2- Separate Ad Groups. Each campaign should split client services down into separate ad groups. The ad group can have its own set of keywords, variation text, extensions and more. This will help point the searcher in the right direction for what they are looking for. You can also break the ad down into location, age, language etc.

3- Keyword Research. Usually pay per click advertising offers a keyword planner tool that will be another guide to set up the campaign. Before starting the campaign keyword research is the most important part. All you do is plugin your desired keyword and the tool does the rest. Besides giving you alternate keywords the tool gives you average monthly searches, impression rates, bids and much more.

We hope 3 tips to increase Pay Per Click (PPC) marketing efforts has helped you!