Sponsored Ad (PPC) Pay Per Click Tips For Social Media

Advertising on social has many benefits. Some of us spend hours just scrolling and scrolling through different social media platforms being entertained and amused. As a social media marketing company we see all the positives to promoting your brand amongst the main platforms. Even if users see your brand for a second it can stick out in their mind. In this blog we will share sponsored ad (PPC) pay per click tips for social media. Facebook, Instagram & Tic Tock are our favorites in terms of pay per click advertising.

Images & Video:

Being that you are advertising on social media, photos and video make up a majority of the platform. As important as descriptions are the right images or video can stop someone in their tracks or scroll. Plan each marketing campaign based around the right image or video to catch attention. Depending on what you are trying to promote will determine which image or video to use as this is entirely up to you. We like to use impactful colors to help grab attention.

Bold Lettering:

If your ad has content in it try to use bold fonts and coloring. Again, the goal is to stop users at your ad for just a second. Contrast the fonts and colors to your background image giving it a bold look.

Sponsored Ad (PPC) Pay Per Click Tips For Social Media

Impactful Description:

Be sure to describe your ad as best as you can. You are only given a few words in most ads so use them wisely. Pricing, contact information or incentives are all attention grabbers so try to use them often. Describe your business, a special you are running or a way to contact you.

We hope these sponsored ad (PPC) pay per click tips for social media have helped you.