Climbing the Search Engines with Pay Per Click and SEO

It is an accepted reality that you have to have a digital footprint in order to capture the attention of potential customers. For the better part of the last 10 years, how your company’s website ranks in search engines has become a serious business. The majority of those efforts have been fine tuning websites to climb the search engine with pay per click and seo.

Optimizing a website has become an important part of marketing any business. Hiring a Long Island SEO company to head up this task is vital.

Organic search simply means building a website that will receive high search engine results based on what customers type into the search engine. This is done by identifying these key words that potential customers might use. Additionally, through a series of content writing, blogs, pr and social media marketing you can achieve this goal

Climbing the Search Engines with Pay Per Click and SEO

In the last 10 years there has been a growing focus on paid search results or Pay-Per-Click (PPC) advertising. If you do a search in Google, Bing or Yahoo you will notice that the top one to three results are in a shaded box that indicated they are ads. Additionally, on the right hand side of the search results you will see another group listed as ads.

The concept is really quite simple. After setting up an account in the business services section of the search engines, you create an ad that you want to have pop-up in search results.

You identify the key words and locations that you are targeting, establish a budget you are looking to spend and launch. If your bid is the highest for a particular word your ad will show up at the top.

It sounds a bit confusing and overly detailed, right? Well, it is not and when you have a team dedicated to both PPC & organic SEO.