E-mail Marketing.

Email marketing is one of the best ways to send promotional material, news announcements, press, products and more to a large number of people. It is a live and an effective method of marketing. It is important to note that spamming is outlawed and therefore there is a need to uphold the ethics of email blasting. Spamming can be defined as the habit of sending emails to many people at random with promotional content that is not worth the effort. Email marketing is meant to build and strengthen relationship with your clients. For one to achieve high email open rates and response rates you need to follow some of the best email practices and delivering only products or services that have interest.

One of the main advantages of email marketing is that it enables the sender to communicate in a direct way with potential customers as long as you are provided with their e-address. You can harvest e-mails by placing a free offer on your website such as e-books. You can also collect e-mails from the comment section of your blog or website.

One of the ways of approaching customers with email marketing is auto-responding e-mails. They are a series of pre-written and which are sent out in a sequence automatically. It is important to ensure such emails are written with a personal tone and do not make your clients feel like they are dealing with robots.

It is important to note that e-mail marketing like other methods of Internet marketing is a mix of an art and science. If well designed, email marketing can produce optimal results.

Keeping in constant contact with your Long Island customers through email may bring potential new customers and also refresh the minds of your old customers through our Long Island email blasting plans. We gather email addresses and combine them with your list of addresses and email blast them with your upcoming events and specials.

Here are some quick tips to help you improve your email open rate.

1. Short Headlines

People receive hundreds of emails every day, it’s hard to keep track. Every email gets skimmed, really fast. If your subject is long, it probably won’t be read at all. If the subject is not read, there is no way your email will be opened. Therefore, a short subject line is necessary. How short?

2. There should be ONE target

There should not be more than 1 call to action. Your target should be to have the reader do just one thing. For instance, you could have the reader to read the blog, buy the product, etc. It is your job to make the Call to Action as simple as possible. Provide the link for the product in the email so that the reader could just click on it to reach the buy page. ONE simple target, always wins.

3. Email Marketing should look good on Mobile

More and more people are now reading their business and personal emails on their mobiles. Emails that are not optimized for mobile often open up as ugly bits and pieces on their mobiles. This may lead them to mark your email as spam. You should always make sure that every email that you send looks good on mobile; in fact, the emails should be built for the mobiles first, since that’s where most emails are read in the first place.